You may be getting a good amount of business sales in-store and this is great, but if you are not dominating the SERPS with your online presence then your business will never be as successful as it could be. If you want to get some help with that then here are some top tips.
Write Honest Sales Copy
Honesty really is crucial to your brand’s success. You should never make claims that you can’t fulfil and you shouldn’t exaggerate either. The more honest you can be in your copy, the more your customers will appreciate you and the more they will respond to your campaign. If you want to get the best result out of your sales copy, then you also need to make sure that it reflects your brand. For example, if your brand is run by two people then you don’t want your copy to sound like it is run by an enterprise. If you are a small company then there is nothing wrong with you taking pride in this and being upfront about it too. Customers sometimes prefer those who are able to offer a more individualised service, so never try and be something that you aren’t.
If you are selling something online, then advertisement extensions really are a no-brainer. AdWords helps you to make your advertisement bigger and customers will also have more places to click when they see your post. The best thing about utilising tools like this is that it doesn’t cost you any extra, and it increases your conversion rate by a huge amount.
In this day and age, customer feedback really is so important. Testimonials should always be used on your site and you also have to make sure that they are honest too. You can put your testimonial on your product page, your landing page or even on your pricing page. If you don’t have any testimonials right now, then it is so important that you don’t use fake ones. If you do, then your customers will see this from a mile away and you may even find that they don’t trust your company as a result.
Creating a transparent image of who you are is essential if you want to get more sales. A lot of customers will respond very positively to incentives that have some degree of urgency. It could be that you have a time-sensitive offer or that you have some limited-edition products available. Either way, you have to make sure that you offer a wide range of products or even offer your customers some degree of financial incentive. When you do this, you can then help them to commit to their purchase and you can also push them to put the sale through. If you want to take things to that next level, then you might even want to try and offer them free shipping or even a discount when they buy from you.
Sometimes, one of the most powerful factors when it comes to a customer’s decision as to whether or not to buy something is risk aversion. Your customers may be wondering if your product is worth the money and they may even not know if they are going to receive it in time. If you want to try and alleviate some of this concern and risk, then you need to work with your customers to offer them a money back guarantee.
If your site is clunky or hard to navigate then there is a high chance that your customers won’t want to buy from you. They may find it easier to go to your competitor and this is the last thing that you need. If you want to get around this then you need to make sure that your site is the best that it can be. If you are not sure if your site is lacking then it helps to chat with a digital agency because they will be able to work with you to make sure that you are happy with the end result and they can also advise you on your SEO too.
As a business owner, there is a chance that you want to offer as many options as possible. After all, offering a huge range of products is a great way for you to boost sales but this is not always the case. Sometimes a huge variety of choice can lead to indecisiveness and this can cause you to lose out on a lot of sales. If you have a huge range of products and you don’t want to narrow things down, then you may want to structure your site or pages so that your visitor doesn’t become overwhelmed. Consider having categories, and then even subcategories so that your customer can navigate through them one by one.
It’s so important that you reduce as much friction as you can when it comes to your customer checkout process. This can have a huge impact on your conversion rate and you may even find that you make more profit as a result. If you want to take this step then you need to eliminate any unnecessary steps in the checkout process. You also need to skip out any field forms too, as this can be frustrating to your customers. A lot of businesses put a timer on their checkout page because it tends to hurry customers along when they are entering their details. This is the last thing that you want because your customer may feel rushed and they may even be kicked back to the start when they run out of time. This can cause them to completely abandon their cart and it may also make it much harder for you to convert.
So, there are many things that you can do to try and boost your conversion rate and by following the above tips, you can be sure to really make a difference to your site.
*This is a contributed post