In our ‘Inspiring small businesses’ series we share and celebrate great stories from fellow small business owners who started and run their own business. By bringing you closer to these inspiring businesses we hope that you find motivation, tips and ideas for building yours.
Next up, we talked to Jessica, founder of Super Mum Society about the inspiring story behind her business. Enjoy.
What is it that you do?
I am first and foremost a mum. After that I run my own brand Super Mum Society. We are on a mission to make all mums realise they are super mums and empower them to be the mums they want to be, ignore outside influences and stereotypes that don’t align with them. We run one to one and group sessions helping with all the elements of basic life structure, allow mums to have the time and energy to enjoy their motherhood and love their life. Time management, organisation, planning, declutter and health are all vital aspects of everything we do.
At this moment in time we have a blog, podcast, YouTube channel, downloadables, printable, monthly webinar with a guest expert on our theme of the month, Positivity Postcards on sale in our online shop, one to one sessions and workshops. Our big project we are working on is our 3-day weekend retreat. Three days to refill your cup and learn skills and strategies to keep it full when you return home. All in a lovely hotel in Greater London, with a group of amazing mums. In fact the waitlist has just gone live, which is pretty exciting. We will also be launching a membership group later in 2020. WOW, it’s a lot when I look at it like that. When I say “we” it’s me, my VA (virtual assistant) and a handful of freelancers.
What’s the story behind your business?
I used to be a wing it kind of a girl and trust me it was a complete disaster on so many levels. It wasn’t until I started implementing some simple strategies that things started to change. It made me productive, profitable, happy and healthy. So, imagine my dismay, when on becoming pregnant, that everyone started telling me it was all about to go to the dogs.
People love to offer new parent advice, even people who hadn’t had kids, plus so much of it was negative. You’ll never shower, you’ll never sleep, you’ll never eat, go out, look nice, do anything good or worthwhile with your life ever again. Or run your own businesses, stay in shape, keep a nice home, feel organised, structured and productive. I wanted to love my life, love my motherhood and WOW, they really sell it to you, don’t they! Well, I decided that wasn’t going to be me. I didn’t want to fly through parenthood “winging it”. I didn’t want to be scummy, unwashed or hitting the gin by 10 am. I still wanted to love motherhood and continue to be the person I wanted to be.
The weird thing was I found this approach to motherhood very isolating. The negative images of motherhood were everywhere and I found myself being mocked for wanting more, not even more, just something different. I am a strong woman, with strong opinions and one of these opinions is that we are all entitled to our OWN opinions. However, I was finding that a lot of people don’t act this way and you can often feel pulled apart for simply being you.
I launched the Super Mum Society to help others become the mothers they want to be, to empower the super mum in all of us and create a safe community for mums like me. Where we can learn, grow, support, motivate and applaud each other – #proudtobeasupermum, because yes we are super!
I’ve been referred to as a “mum coach, a “curator of experts”, a “proactive parent” and a “mum motivator”, but in the end, I’m just a woman who believes we all deserve to live a life we love!
What inspired you to start your own business?
I had a rather crazy 15-year journey to becoming a mum and I am determined to enjoy it. Once I had my daughter, I wouldn’t have been able to continue my previous work in a way I would be happy with and be the mum I wanted to be. I looked at exactly what I wanted to be doing with my work time now and moving forward in my life. This created my what – what I would be delivering to the world. Then I worked on my why and who for. In that order. I think it’s so important to begin with the end in mind. Our work time should still be a reflection of us and the things we enjoy. I felt isolated that I was living my motherhood and my life by design and I want to help other mums who were struggling. I also discovered my previous careers had left me a skill set that was really impacting my life in a positive way and I wanted to share those too. This became my why. I then used business coaching advice to discover my who.
What is the most difficult aspect of running your own business?
Every challenge is a learning experience. I’ve learnt that you need to surround yourself with the right people and that’s different for everyone. I need go getters, who are honest about their struggles but motivated to succeed and are willing to learn and go. I can’t thrive surrounded by excuse makers and people that think small.
I also think it’s key to go at your own pace. Even “overnight successes” have been working hard in the background learning their skills. I’m very impatient and I have to check myself and say “all in good time”. I now keep reviewing what I’m doing and why so that I’m doing everything in the right order and not rushing it.
Imposter syndrome and comparison-itus play a massive part in the bad moments. But I’ve learnt to limit them and get over them fast. I don’t have time for self-doubt. I’m too busy going after the life I want. My partner is very supportive, but outside of that a lot of my close circle don’t fully know what I do. My mum friends tend to follow my content, but I think they would be shocked by the big picture I am working on.
You will also find that other people don’t understand that you are working. Wanting to jut drop by or plan stuff with a second notice. I plan my week on a Saturday morning. It has to be a pretty important thing to change what I am doing when, because there usually isn’t anywhere else to move things to. I’m either always working or never working depending on who you ask.