Using push notifications to promote e-learning products

In the last few years, there has been a surge in the popularity of e-learning, and it is now possible to access a raft of educational digital products online. If you’re looking to market products like webinars or ebooks, have you thought about using push notifications to further your cause?

Push notifications are a means of reaching out to interested parties and enabling them to find out more about the products or services you provide. If you outsource marketing, or you implement a targeted, tailored campaign, using notifications could increase your conversion rate to around 10%. With most people spending an average of 6 hours per day on a digital device and the vast majority (80%) of time spent on finding information, there is a demand for e-learning products. With the right strategy, this can be a very lucrative business.

According to the infographic, browser push notifications create an impression, and they encourage people to click to find out more. The graphic suggests that click rates are highest for guides and toolkits, webinars, and ebooks, but if you’re advertising reports or free trials, notifications can also be hugely beneficial. 

Most notifications are published in the US via Google Chrome, but e-learning is gathering pace across the globe, so it’s worth exploring the impact of notifications no matter where you’re based. If you have e-learning products you’re keen to get out there, and you’d like to build a bigger following, why not check out the infographic below and get some ideas and inspiration?

Infographic Produced By eLearning Industry

*This is a contributed post

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