When you get the opportunity to have a pop-up shop for your product, it is a pretty big deal. You’ll have a footfall that you probably haven’t had the joy of having until that point. Plus you get the pleasure of creating your perfect pop-up space. Usually, you will have bid on, or been invited and have a good idea of the area that you have available – which is excellent!
So what should you consider when you are putting together you perfect pop-up space?
Ideally, you want to incorporate the colours of your logo. So that when people are walking by, or purposely go out to try and find your store, they can recognize you. This shouldn’t really need an explanation, but many people us a pop-up to ‘do something different,’ but sticking to something recognisable is better until you are big enough to experiment with your colours and theme and people still recognise you.
It is tempting to cram as much product is as you can, and while there isn’t a person alive that would suggest you take less than you might need, don’t overdo it. It is easy to make the place cluttered. Smart storage options like tables that are fully covered down to the floor, or using a tension fabric display and leaving some space behind will keep your stock covered and your pop-up looking slick.
Aside from your usual sharing of your business, it is time to up the ante a little and put some cash into the marketing for the pop-up. You can do this yourself by creating campaigns in each of the platforms that you are using, or hire a freelancer or company to put together a month or so of intensive campaigning.
Make sure that you are clear on all of the details too. Where will you be, how to get there, and the times that you will be available.
Typically if something is usually only available online, when they are at a pop-up, you can buy the products in bundles for a discount. So think about what products you are about to take off your digital shelves, and how you can work them into packages. You can also give discount printable coupons to newsletter subscribers, or to people who have already purchased something from you in the past.
When it comes to choosing your staff, you can pick friends and family to make sure that you get the best help for the lowest price – or you can hire professionals to make sure that there is a great host all day long. It is up to you what you choose, but it is worth remembering that whoever is on point, is warm, open, friendly, and non-intrusive. A great salesperson is also something worth considering. The combination, if the space allows it, will work well together.
When it comes to creating a pop-up that is going to have functionality and fun then think about the design elements, think about what you want people to notice as they arrive, consider the discounts and services that you are going to be able to provide, and most of all enjoy your chance to show off who you are and what you do.
*This is a contributed post