Pinterest is a social media platform designed to research, learn ad shop with a help of great visual content. With 291 million monthly users, Pinterest works more like a discovery tool rather than a place to interact with others, but it can be a very effective marketing tool for your business.
Here are a few recent Pinterest stats you should know:
- Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012
- Pinterest has an awareness reach of 72% as of February 2019
- 83% of women on Pinterest use it to plan life moments, compared to 44% for Instagram and 53% for Facebook
- 90% of weekly users turn to Pinterest to help them make their purchasing decisions – either immediately, or when planning for later purchases.
- The average time spent on Pinterest is 14.2 minutes
- There are more than 175 billion Pins to browse through
- Pinterest campaigns are nearly four times more effective at generating sales than other digital campaigns
- There are over 2 billion monthly searches on Pinterest
So, how can you use it to promote your business?
1. Set your objectives
Just like with any marketing activity, setting your objectives is essential. Define your realistic goals and set up measures to keep on track. Your objectives can be linked to brand awareness, website traffic, follower growth or sales increase – anything that works with the nature of your business.
2. Optimise your pins
Pinterest is a very effective SEO tool, so don’t miss out on relevant keywords and hashtags. You can use up to 20 hashtags per pin – think of specific, niche hashtags users are likely to search for. You should stick to an aspect ratio of 2:3 for your photos and describe them in a way that encourages users to click through to your website. You have 500 characters to work with, so use it to highlight particular details of your content.
3. Learn about the Pinterest algorithm
The four main factors that influence the visibility of your pins are relevance, domain, pin and pinner quality. Pinterest can see how popular pins from your website are, and it learns whether your site is a source of high-quality content over time. Pin quality is determined by the popularity and engagement level of your pins – the more people see, click through, save, add a photo or comment on your pin, the higher will Pinterest rate your pin.
4. Share interesting content
Pinterest is an image-centric social network and to win and keep new followers, you should think about various types of images, such as:
How to guides
Educational content is interesting and useful – even more so if it’s visual. People are constantly looking for how-to guides, but not necessarily have the time or patience to look through blogs or videos. Bite-sized information is quick to digest and such visuals are ideal for sharing and driving visitors to your website.
Infographics and factoids are one of the most shared content types on social media. Everyone loves data and if you can link it back to your business, you have a pin worth saving and sharing.
This is what most active users are looking for – to be inspired. They search for ideas on anything from travel to home decorations. So any visual demonstration of your products and services which can provide pinners with inspiration is a great way to market your business.
5. Add Pinterest to your website
To encourage your visitors to check out and follow your account, add a Pinterest widget on to your website and if you have shareable visual content available on your website, also include a Pinterest sharing button too to encourage your visitors to spread the word.