What’s missing from your marketing campaign?

The modern world has a very different approach to marketing than any we’ve ever seen before. With the invention of the internet, and the rise of social media, there’s thousands of ways to reach out to a pool of customers and catch their interest. You can access them right in their own homes, with websites banners and pop-up ads, as well as 5 second tapes that run in front of every other Youtube video they could watch in a day. 

In short, you’ve learnt how to target your customers, and you’ve learnt how to be snappy and subtle about it. You’re in the midst of learning how the internet works, as an advertising tool, and you don’t want to miss a thing! 

And this is a double edged sword. A marketing campaign has a lot of elements to it, and there’s a good chance you’ve missed a couple of them as you excitedly planned some advertisements of your own. But now, it’s time to go back to the drawing board, and see if you’ve missed either of the two crucial elements we’ve listed below. A good marketing campaign should never run without them! 

A Strong Internal Company Connection

Your marketing campaign needs to start within your own company. It needs to be a general and popular consensus around all of your staff members, and you need to get some clear and concise opinions from the people who know your company (and its products) the best. If you don’t have a strong internal connection, there’s a good chance your attempts to build an external connection will collapse in a matter of moments. 

So, make sure everyone is on the same page. Make sure your staff are aware of what’s going into the marketing campaign, so they can answer any and all questions a customer (or potential investor) might bring their way. Get started with email hosting if you don’t already have a strong email server to keep tabs on what’s going on within your marketing efforts, and roll out regular updates through it. 

Multiple Connections with Your Customers

You’re also going to need more than one way to connect with your customers. Sure, you’ve got a TV campaign currently rolling out across the country, but how can you be sure it’s working the way you want it to? If you don’t have a website, or you don’t have a way to track the website and all of its visitors, you’re never going to be sure if your efforts are paying off! 

To effectively market, you’re going to need a 3 or more pronged attack on your side. Let the customers watch the TV, then get their opinions via the internet, and even get into their emails with a dedicated mailing list. The more people that sign up, the more interesting your product enticements are, and that’s definitely a win! 

Remember, your marketing campaign might need a double check. Make sure you take the time to refine it over and over again! 

*This is a contributed post

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