Digital marketing, put simply, includes all of your digital activities associated with your business. The key aspects of digital marketing are your website, social media profiles and content you create and share, and the principles are exactly the same as in having a physical shop to attract and sell to new customers.

Imagine your digital marketing as a cake shop: Your website represents your physical shop; social media is your window display and content is all your cakes displayed to show your customers what you can do.

To maximise your success, you need all three to work together. People won’t come into your shop without liking your window display and won’t know how good you are without having a look at cakes that you made. Unless, of course, your shop has been recommended by someone, or they already tried it.

Not necessarily will they want to buy the cake you already made, but it gives them the confidence that you are good at what you do. They also might not need a cake right now, but having walked past your shop many times in the past and seeing your products, you will be on their mind when they do.

We put together 50 effective digital marketing ideas to help your business look and grow bigger.
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