At Squirrels&Bears we believe in simplicity and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations of various aspects of small business, highlighting the basic facts, what works and what doesn’t. And we hope to make your life a little easier.

The basics

• Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages

• To calculate websites’ domain authority, Moz accounts for over 40 factors, like root domains and total number of inbound links

• To measure your domain authority, you can use MozBar, a free Chrome extension

• A DA score ranges from one to 100, with higher scores corresponding to a greater ability to rank calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score

• Free SEO tools like SEMrush Backlink Checker and Moz’s Link Explorer can help you measure your link profile’s health

Do

• Monitor your link profile’s health

• Create compelling content to attract organic backlinks from other websites in your industry

• Earn high-quality inbound links from websites and pages with high authority

• Update your website regularly

• Focus on both, your on-page and off-page SEO

• Use short sections and subheadings to make your posts easy to digest and SEO friendly

• Include visual content such as videos, infographics, and images

• Give your images ALT and title text containing relevant keywords

• Use title tags and meta descriptions to help search engines to find your site

• Include simple and clear navigation

Don’t

• Buy paid links

• Use it as the only indicator of your site’s quality