You’re probably familiar with the phrase “link in bio,” which is used on Instagram to direct users to another website or page. If you want more people to check out your page, you might consider adding a link to your profile page in the description of your photos.

As Instagram evolved, so did the need for more external linking opportunities. Users want to link not only to their website, but perhaps to other social channels, recent campaigns and opportunities, new product launches and partners.

First of all, what is Linktree?

Linktree is a game-changer for your Instagram account. With Linktree, you can link to one Instagram post while also linking to a video in the bio, making your business look more professional and organized.

Should you use Linktree as part of your Instagram strategy?

Instagram and Facebook are platforms that matter when it comes to reaching and engaging your audience. Without in-feed linking on Instagram, you can’t get the most out of these apps, but Linktree makes it easy for you to aggregate all your links in one place, where they can be shared by you or your team easily.

Linktree makes it easy to organise and schedule your social media posts, so you can free up time to focus on your business. Access analytics, which lets you see which links are generating the most clicks.

The best part? It’s free! With the basic version, you can create and share links, but with advanced features like custom landing pages, scheduled links, animation, and more available as part of out premium plan.

Linktree is the easiest way to increase traffic and streamline your content promotion online. If leveraging your Instagram strategy is one of your priorities then you should consider this option.

In the following section, we will walk you through how you can set up your Linktree account.

Step 1 - Create your account and set up your plan

Navigate to linktr.ee/ to create your free account, follow the on-screen prompts to describe your account’s category, and select your preferred business plan.

Step 2 - Explore your account’s dashboard and add links

Select Add New Link and a card (as shown in the image below) will appear where you fill in the relevant title and URL or click on Explore Link to view various link options based on the content, such as music or video links.

Step 3 - Make card-specific edits

If you have a free account, you can upload your own tile thumbnail, gate the link for specific audiences, and view the number of times your tile has been clicked.

With a paid account, you can take all of the free actions, in addition to highlighting specific links as priority links, scheduling when certain links go live, and accessing more in-depth analytics.

Step 4 - Add all the relevant links you’re hoping to include in your Linktree and choose a theme

In the profile window, insert relevant information to the links you’re offering, including profile title, a brief bio, and a business-relevant image.

In the Themes tab, select a Linktree theme that matches your preferences. The image below is an example of a customized Linktree.

Step 5 - Add Linktree to your Instagram account

Find the Share button in Linktree. Select the Add Linktree to your socials button in the Share dropdown menu and click on “Instagram”. From here, you have two options: 1) Copy the Linktree URL and add it yourself on Instagram by clicking "Edit Profile," and paste the link into the Website field in your Instagram profile. Or 2) Clicking "Go to my Instagram" to be taken straight there.

How to get the most out of Linktree

Choose relevant names

Using a Linktree to send your customers to different sites is an easy way to ensure they get the right information and increase engagement. This guide will help you create Linktrees that are named clearly and accurately so that customers can find what they need quickly and easily.

Don’t forget to be concise with your titles.

The title is the most important part of your listing because it’s how buyers find and know you. The title should describe the item quickly and accurately, drawing in potential buyers with its wit or humour. Make sure that you’re following eBay rules here, too: "Inappropriate titles will be removed. A good title helps save time by making it easy for people to find the listing they want."

Use branded tool if you hold a premium subscription

Your users already know and recognise your brand. Your Linktree users can help them discover, share and curate the web content that matters to their brand. By using custom branded tools you give your users seamless ways to do this right from within Linktree, where they already are.

All in all

Linktree is a good idea. It provides you with more than just the ability to share links. You can also share your story and make it interactive, engaging people in a way that helps them feel like they’re a part of what you’re offering. This is facilitated through the use of images, videos, and hyperlinks, which allow your audience to engage more deeply with your content than they could with text alone.

If you wish to increase the number of leads you get and get people to go on specific pages, we believe it is worth a shot!