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Posted on October 29, 2016August 25, 2018

How to create a go-to-market strategy for a small business

Once you know what tools and channels you are using to communicate with your potential and current clients, you should look at your go to market strategy to define how…

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Posted on September 22, 2016January 20, 2019

10 content marketing tips for small business owners

No matter how small or big your business is, content marketing is a great way to get exposure and make your business to be seen. It can be done without…

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Posted on August 24, 2016August 20, 2018

Social media campaign ideas for small businesses

It’s not just about being on social media and posting occasionally. It’s about capturing your follower`s interest and keeping them engaged, which keeps your website traffic high and grows you…

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Posted on August 19, 2016August 20, 2018

How to use LinkedIn for lead generation

LinkedIn represents one of the most effective platforms for connecting with your peers as well as promoting you personal brand and business. It provides you with easy access to people…

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Posted on October 19, 2015August 20, 2018

Three tips on creating SEO friendly content

This article by Michele Martinelli has been originally published on Writer`s Socks. I’m often asked for easy ways to improve a website’s search engine visibility. So I’ve put together a…

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Posted on October 7, 2015August 20, 2018

Writing for SEO best practice guide

This article by Michele Martinelli has been originally published on Writer`s Socks. I’m often asked to put together a basic guide for editors with little or no experience of SEO.…

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Posted on September 8, 2015November 11, 2018

Infographic: SEO Tips for Social Media Managers

This is a guest post from Sprout Social . The connection between social media and SEO has been debated for years. Marketers continue to argue over whether or not social media…

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According to @hootsuite 95.8% of social media marketers believe Facebook offers the highest ROI of any platform. Make sure you are maximising the social network’s full potential! We have plenty of useful blog posts and tips on how to do so, feel free to check out our website to learn more 👩🏼‍💻👨🏼‍💻#WhoKnew .
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#whoknew #statistics #hootsuite #facebook #ROI #returnoninvestment #analytics #socialmediaplatform #socialmediastrategy #digitalmarketingstrategy #socialmediapost #blogpost #blogger #marketingblog #marketingtips #businesstips #smallbusinessideas #smallbusinesstips #marketresearch #marketingpost #businessresearch #helpfultips #helpfuladvice #stats #smallbusinessowner Good morning business people! This week we are featuring an incredible photographer that truly captures the essence and emotion of family life. @nadaphotography is a lifestyle, family and portrait photographer with a gorgeous catalogue of artistic and inspiring imagery! Nada is a fresh and modern photographer and a savvy small business owner 📷 Be sure to check out her #instapage to see her amazing imagery and see how you can support her small business 💙 #SBLoves
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#smallbusinesssaturday #smallbusinessowner #creativebusiness #workofart #artistic #photographer #photography #creativeartist #femalebusinessowner #supportingsmallbusinesses #freelancer #capture📷 #SME #marketingcampaign #businesscampaign #weeklyfeature #appreciationpost #smallbusinessideas #smallbusinesstips #marketingtips #marketingstrategy #marketingideas #womensupportingwomen #familyphotography 🐿&🐻 Finding new clients is one of the biggest challenges of running a business. Especially when your business is new and unknown to the world, getting your marketing communication right will help to build your brand and grow your client list.
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Before you do anything, be clear on who are your ideal potential customer is. Equally important is the stage of their buying journey as it impacts the level of education required about your products and services. //
1. Analyse your potential clients: 
Look at what your potential customers are looking for and how they communicate. Web traffic analytics is a good starting point to understand your audience’s interests and behaviours. Depending on the data available, look at return on investment on your previous marketing efforts.

2. Define your differentiators: 
It’s important that your potential clients  understand what it is that you do and how does it link to their needs and wants. In the competitive market you need to differentiate yourself and make your business stand out. It’s all about client focus. Keep it simple. You only have their attention for a limited period of time so make the most out of it.

3. Communicate the right message:
Common language starts a conversation. By understanding the terminology your potential customers use, you will be able to connect and form relationships. Make it easy for your audience to understand your message and use clear calls to action. 
4. Segment your potential clients:
One message doesn’t fit all. Segmentation will take you further. There is a great advantage in knowing your client and therefore being able to tailor your activities around their needs. 
5. Show results:
Trust sells. If you can demonstrate that you have a proven track record of delivering results, this will add credibility and build trust with potential clients. Collect data, feedback, testimonials, ask for recommendations and connect your potential clients. .
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#marketingtips #essentialtips #smallbusinesstips #demographics #potentialclients #analysis #newbusiness #clientlist #brandbuilding #brandloyalty #customerloyalty #marketingideas #marketingstrategy #smallbusinessowner #smallbiz As a small business owner it is vital to know the importance of having social media. Our latest #blogpost offers The Complete Guide to Social Media for Small Businesses. ✨
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Social media can be a confusing place for those starting out or even for digital natives that are unsure of how best to implement their strategy! Our guide explains why you should use Social Media, how to define your strategy and how to engage and track your success. Head to our website to read the full guide! Link in bio 🔗
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#socialmediaguide #socialmediamarketing #digitalnative #socialmediatips #socialmediastrategy #socialmediaplan #howtoguide #completeguide #smallbusinessmarketing #smallbusinesstips #smallbusinessideas #uesfultips #helpfultips #engagement #trackingsuccess #successtracking #blogger #marketingblog #newblogpost #linkinbio #smallbusinessowner #smallbusinesses #website Today we are talking Hashtags! For this weeks #HowItWorks post we are looking at The Hashtag, how to use them and why they are relevant to your content. Be sure to check out our full post to see our helpful to do’s and what not to do’s when using your hashtags #️⃣ Link in bio 🔗
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At Squirrels&Bears 🐿&🐻we want to focus on simple explanations of various aspects involved in running a #microbusiness or #smallbusiness which is what our #HowItWorks series looks to do. Our website has the full series so far so head over to see what you might have missed 👩🏼‍💻
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#hashtags #howto #socialmedia #instagramhashtags #twitterhashtags #twitter #instapost #blogpost #helpfultips #businesstips #smallbusinesstips #smallbusinesscontent #socialmediacontent #contenttips #marketingblog #marketingstrategies #hashtagstrategy #solopreneur #mumpreneur #freelancer #digitalmarketingtips #digitalmarketingstrategy #digitalmarketer According to Sprout Social, posts with links to more information are the most preferred type of content on social media. 30% of consumers say that it’s the content they like to see most from brands on social. 18% prefer graphics and images, while 17% would like to see produced video. #WhoKnew 🐿&🐻
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#socialmediacontent #socialmedia #information #creativecontent #whoknew #stats #statistics #research #marketresearch #marketingresearch #marketingblog #marketingblogger #marketingtips #digitalmarketing #links #smallbusinesstips #contenttips #contentideas #contentcuration #smallbusinessideas #sproutsocial #brandcontent #brandbuilding #themoreyouknow
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