How to create a go-to-market strategy for a small business
Once you know what tools and channels you are using to communicate with your potential and current clients, you should look at your go to market strategy to define how…
Category: TIPS
10 content marketing tips for small business owners
No matter how small or big your business is, content marketing is a great way to get exposure and make your business to be seen. It can be done without…
Social media campaign ideas for small businesses
It’s not just about being on social media and posting occasionally. It’s about capturing your follower`s interest and keeping them engaged, which keeps your website traffic high and grows you…
How to use LinkedIn for lead generation
LinkedIn represents one of the most effective platforms for connecting with your peers as well as promoting you personal brand and business. It provides you with easy access to people…
Three tips on creating SEO friendly content
This article by Michele Martinelli has been originally published on Writer`s Socks. I’m often asked for easy ways to improve a website’s search engine visibility. So I’ve put together a…
Writing for SEO best practice guide
This article by Michele Martinelli has been originally published on Writer`s Socks. I’m often asked to put together a basic guide for editors with little or no experience of SEO.…
Infographic: SEO Tips for Social Media Managers
This is a guest post from Sprout Social . The connection between social media and SEO has been debated for years. Marketers continue to argue over whether or not social media…