Skip to content Menu

Squirrels&Bears

Marketing for small businesses and freelancers

Sidebar
  • TIPS
    • CONTENT & SEO
    • EMAIL MARKETING
    • EVENT MARKETING
    • SELF
    • SOCIAL MEDIA
    • STRATEGY & PLANNING
  • RESOURCES
    • ASSETS
    • IDEAS
  • INSPIRATION
    • INTERVIEWS
  • ABOUT US
    • CONTACT US
    • PRESS COVERAGE
    • TESTIMONIALS
  • SMALL BUSINESSES MADE BIGGER

Category: SOCIAL MEDIA

Posted on February 14, 2019February 14, 2019

The complete guide to social media for small businesses

You know that social media is great for business. You also probably noticed that it can be a little confusing and complicated to work out the best way of using…

Continue Reading
Posted on February 13, 2019February 13, 2019

How it works: The Hashtag (#)

At Squirrels&Bears we believe in simplicity and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations of various aspects of small business, highlighting the basic facts, what works…

Continue Reading
Posted on February 7, 2019February 7, 2019

Essential LinkedIn tips for small businesses

Over the past few years, LinkedIn has become the ultimate place to be if you are looking to connect with like-minded business professionals and to keep in touch with your…

Continue Reading
Posted on February 6, 2019February 6, 2019

How it works: The Instagram algorithm

At Squirrels&Bears we believe in simplicity and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations of various aspects of small business, highlighting the basic facts, what works…

Continue Reading
Posted on December 19, 2018December 19, 2018

How to create a winning social media marketing strategy

Social media marketing doesn’t require a huge amount of your budget, yet still has the ability to help to build your brand and find new business opportunities. Focus is often on…

Continue Reading
Posted on December 4, 2018January 21, 2019

How to create an engaging social media post

We all post on social media because we want our posts to be seen, liked and shared by as many as possible. If your social media activities get noticed, you…

Continue Reading
Posted on November 3, 2018January 21, 2019

4 steps for conducting a quick social media audit

You might be enjoying your time on Instagram or Twitter, but how do you know whether social media brings you anything of value or if is it just a ‘nice to have’…

Continue Reading
Posted on October 3, 2018January 21, 2019

How to use hashtags on social media

Hashtags can make a big difference to your social media marketing. If used correctly, they have a power to make your social media posts and profiles more visible and popular.…

Continue Reading

Posts navigation

Page 1 Page 2 … Page 4 Next Page
  • Twitter
  • Instagram
  • Google+
  • Facebook
  • Linkedin
  • TIPS
  • RESOURCES
  • INSPIRATION
  • ABOUT US
  • SMALL BUSINESSES MADE BIGGER
Top

Twitter

My Tweets

Facebook

Facebook

Instagram

Good morning business people! This week we are featuring an incredible photographer that truly captures the essence and emotion of family life. @nadaphotography is a lifestyle, family and portrait photographer with a gorgeous catalogue of artistic and inspiring imagery! Nada is a fresh and modern photographer and a savvy small business owner 📷 Be sure to check out her #instapage to see her amazing imagery and see how you can support her small business 💙 #SBLoves
.
.
.
.
#smallbusinesssaturday #smallbusinessowner #creativebusiness #workofart #artistic #photographer #photography #creativeartist #femalebusinessowner #supportingsmallbusinesses #freelancer #capture📷 #SME #marketingcampaign #businesscampaign #weeklyfeature #appreciationpost #smallbusinessideas #smallbusinesstips #marketingtips #marketingstrategy #marketingideas #womensupportingwomen #familyphotography 🐿&🐻 Finding new clients is one of the biggest challenges of running a business. Especially when your business is new and unknown to the world, getting your marketing communication right will help to build your brand and grow your client list.
//
Before you do anything, be clear on who are your ideal potential customer is. Equally important is the stage of their buying journey as it impacts the level of education required about your products and services. //
1. Analyse your potential clients: 
Look at what your potential customers are looking for and how they communicate. Web traffic analytics is a good starting point to understand your audience’s interests and behaviours. Depending on the data available, look at return on investment on your previous marketing efforts.

2. Define your differentiators: 
It’s important that your potential clients  understand what it is that you do and how does it link to their needs and wants. In the competitive market you need to differentiate yourself and make your business stand out. It’s all about client focus. Keep it simple. You only have their attention for a limited period of time so make the most out of it.

3. Communicate the right message:
Common language starts a conversation. By understanding the terminology your potential customers use, you will be able to connect and form relationships. Make it easy for your audience to understand your message and use clear calls to action. 
4. Segment your potential clients:
One message doesn’t fit all. Segmentation will take you further. There is a great advantage in knowing your client and therefore being able to tailor your activities around their needs. 
5. Show results:
Trust sells. If you can demonstrate that you have a proven track record of delivering results, this will add credibility and build trust with potential clients. Collect data, feedback, testimonials, ask for recommendations and connect your potential clients. .
.
.
#marketingtips #essentialtips #smallbusinesstips #demographics #potentialclients #analysis #newbusiness #clientlist #brandbuilding #brandloyalty #customerloyalty #marketingideas #marketingstrategy #smallbusinessowner #smallbiz As a small business owner it is vital to know the importance of having social media. Our latest #blogpost offers The Complete Guide to Social Media for Small Businesses. ✨
//
Social media can be a confusing place for those starting out or even for digital natives that are unsure of how best to implement their strategy! Our guide explains why you should use Social Media, how to define your strategy and how to engage and track your success. Head to our website to read the full guide! Link in bio 🔗
.
.
.
.
#socialmediaguide #socialmediamarketing #digitalnative #socialmediatips #socialmediastrategy #socialmediaplan #howtoguide #completeguide #smallbusinessmarketing #smallbusinesstips #smallbusinessideas #uesfultips #helpfultips #engagement #trackingsuccess #successtracking #blogger #marketingblog #newblogpost #linkinbio #smallbusinessowner #smallbusinesses #website Today we are talking Hashtags! For this weeks #HowItWorks post we are looking at The Hashtag, how to use them and why they are relevant to your content. Be sure to check out our full post to see our helpful to do’s and what not to do’s when using your hashtags #️⃣ Link in bio 🔗
.
.
At Squirrels&Bears 🐿&🐻we want to focus on simple explanations of various aspects involved in running a #microbusiness or #smallbusiness which is what our #HowItWorks series looks to do. Our website has the full series so far so head over to see what you might have missed 👩🏼‍💻
.
.
#hashtags #howto #socialmedia #instagramhashtags #twitterhashtags #twitter #instapost #blogpost #helpfultips #businesstips #smallbusinesstips #smallbusinesscontent #socialmediacontent #contenttips #marketingblog #marketingstrategies #hashtagstrategy #solopreneur #mumpreneur #freelancer #digitalmarketingtips #digitalmarketingstrategy #digitalmarketer According to Sprout Social, posts with links to more information are the most preferred type of content on social media. 30% of consumers say that it’s the content they like to see most from brands on social. 18% prefer graphics and images, while 17% would like to see produced video. #WhoKnew 🐿&🐻
.
.
.
.
#socialmediacontent #socialmedia #information #creativecontent #whoknew #stats #statistics #research #marketresearch #marketingresearch #marketingblog #marketingblogger #marketingtips #digitalmarketing #links #smallbusinesstips #contenttips #contentideas #contentcuration #smallbusinessideas #sproutsocial #brandcontent #brandbuilding #themoreyouknow As we know for some small business owners every day is a work day! Running a business requires a lot of time and energy, it can be very easy to get distracted or fall into a draining routine. Why not use your Sunday ☕️ to focus on what drives you and boosts your motivation? Our latest blog post on our top 10 tips for productivity will help you find that balance between mindful working habits and achieving your goals ✨Link in bio 🔗
.
.
.
.
#productivitytips #toptips #top10tips #productiveworking #productivework #smallbusinessowners #smallbusinessideas #microbusinessowner #smallbusinesstips #smallbusinessblog #motivationalblog #motivationtips #workingday #workingroutine #focusedworking #runningabusiness #marketingblog #productivityhacks #balancedworklife #mindfulworking #sundayproductivity #smallbusinesssunday #websitetraffic #mumpreneurs
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy