Digital Marketing Magazine

Measuring the Impact of Social Media Marketing
July 2017

Social media platforms are an extremely effective brand awareness, lead generation and nurturing tool. Businesses of all sizes benefit from using social media as it drives their brand exposure, boosts SEO, represents a global PR tool and helps to monitor industry trends as well as competitors. Read full article

Creating a Marketing Communications Strategy
January 2017

Marketing is not limited to a marketing department or specific people, it’s all the communication associated with your business; and the principles are exactly the same as in any communication – you will be judged on your appearance and actions.
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Better Business Focus

The pros and cons of starting your own business
July 2017

Resigning from your job and starting your own business is a huge decision. You are not only changing your job, your are changing your lifestyle. The new freedom is amazing, but also comes with new responsibilities and pressures you never had to face whilst working for someone else. Read full article

7 things to remember when creating a marketing strategy
February 2016

When setting a marketing strategy, the key is to start at the end goal and work backwards. Your marketing objectives should go hand in hand with your business goals. Here are my tips on how to create a successful strategy. Read full article

Advancement Weekly

Know Purpose of Work to Improve Job Motivation
August 2015

Managers and employees can become demotivated if they lack clearly defined personal and professional goals. A lot of work gets done without the benefit of clearly defined goals and objectives. But, without clarity, it is difficult to know whether the right work is getting done and, without a clear focus on goals and objectives, priorities easily conflict. Read full article