Squirrels & Bears is a small business marketing consultancy  helping small businesses to look and grow bigger. We work with what you have to help you build your brand and win new business. Our common sense approach translates into our working style and focus on measurable results and our own business serves as an example that you don’t need a big marketing budget to market and grow your business.




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SME Magazine

Social media 101 for small businesses
September 2018

There is a good reason why so many businesses use social media to market themselves. Because it works. And it doesn’t require a huge amount of your budget, yet still has the ability to help to build your brand and find new business opportunities.
Read full article

Business Insider

5 essential business lessons I learned from my 2-year-old
June 2018

It turns out, kids can teach us a lot about being successful in business, and in life. Kids have no fear, an emotion that tends to hold a lot of adults back from going after what they want. The fear of failure shouldn’t stop you from taking risks in your career.
Read full article

Digital Marketing Magazine

Measuring the Impact of Social Media Marketing
July 2017

Social media platforms are an extremely effective brand awareness, lead generation and nurturing tool. Businesses of all sizes benefit from using social media as it drives their brand exposure, boosts SEO, represents a global PR tool and helps to monitor industry trends as well as competitors. Read full article

Creating a Marketing Communications Strategy
January 2017

Marketing is not limited to a marketing department or specific people, it’s all the communication associated with your business; and the principles are exactly the same as in any communication – you will be judged on your appearance and actions.
Read full article

Better Business Focus

The pros and cons of starting your own business
July 2017

Resigning from your job and starting your own business is a huge decision. You are not only changing your job, your are changing your lifestyle. The new freedom is amazing, but also comes with new responsibilities and pressures you never had to face whilst working for someone else. Read full article

7 things to remember when creating a marketing strategy
February 2016

When setting a marketing strategy, the key is to start at the end goal and work backwards. Your marketing objectives should go hand in hand with your business goals. Here are my tips on how to create a successful strategy. Read full article

Advancement Weekly

Know Purpose of Work to Improve Job Motivation
August 2015

Managers and employees can become demotivated if they lack clearly defined personal and professional goals. A lot of work gets done without the benefit of clearly defined goals and objectives. But, without clarity, it is difficult to know whether the right work is getting done and, without a clear focus on goals and objectives, priorities easily conflict. Read full article


Santander Advance, Portugal: Dono de um pequeno negócio? Aprenda a relaxar!
September 2017

JetPack: How To Create Content That Keeps Your Readers Coming Back
September 2017

WordPress Discover: Post Ideas for People New to Business Blogging
August 2017

Young Up Starts: Smart Blogging Tips For Small Business Owners
August 2017

Media Street: How to use Instagram for business
August 2017

Ziggi Marketing: How to pick the right social media networks for your business
July 2017

DaVinci Virtual: 8 Technology areas that help keep small businesses organized
March 2017

Arghaa: Management lessons from Titanic
January 2017

Elevate Leaders: What Motivates the Next Generation of Workers
July 2016

The Art of Marketing: Avoiding the Brain-Drain as a Strategy
October 2015

GVST Group: Using events as part of your marketing strategy
September 2015

Paragon Strategies: How to Combat These 8 Demotivators
July 2015


It was a true pleasure to work with Petra. She brings to marketing both clear thinking and a practical attitude. Her focus is on business impact and she was successful at developing highly effective relationships across the team, including sales, thought leadership and senior management ensuring that the marketing function was not operating in isolation. This meant she worked on a diverse range of activities from PR, digital, CRM and events to grow brand awareness and the sales pipeline.”

“Petra and I worked together at  a global learning consultancy focused on the sales/leadership development arena. Petra has a strong, strategic understanding of the relationship between marketing and sales. She thinks and acts in a client-centric way, gaining a deep understanding of marketplace requirements. With EMEA marketing responsibility, she understands global requirements, yet offers flexibility for local/regional markets. Her professionalism and supportive nature meant that she was a pleasure to work with.”

“Petra is dedicated, hardworking, positive and loyal. Her personable nature means that she connects brilliantly with people and has excellent working relationships. Her output is impressive – she does many things very well – notably, managing an excellent programme of events, managing the CRM system and implementing a systematic approach to social media that works. She has great ideas which she is quick to implement.  Importantly she is really fun and an absolute pleasure to work with.”

“While I have worked with Petra for a short time, I have found her to be dedicated, hard-working, and driven to achieve increased levels of performance. This attitude has meant that she has been a pleasure to work with, and will continue to be an asset now and in any role she does in the future.”


Let us know if you are looking for a complimentary consultation or help with your marketing.
We are always interested in hearing from partners and contributors. If you would like to explore how we could help each other, we would love to talk.

Give us a call on +44 (0)7857 150594 or email hello@squirrelsandbears.com.