S&B is an award winning marketing and PR consultancy
making brands look big & grow bigger.

You might’ve seen us in

  • https://www.forbes.com/sites/davidhowell1/2021/06/17/national-freelancers-day-will-you-start-your-freelance-journey-today/?sh=377d694c55b7
  • Petra Smith Entrepreneur Decoding Consumer Behavior: Understanding What Makes Your Customers Tick
  • https://www.businessinsider.com/business-lessons-i-learned-from-my-children-during-lockdown-2020-9?r=US&IR=T
  • Petra Smith Entrepreneur: Digital distraction and ‘popcorn brain’: how to build your brand
  • Petra Smith The Grocer: Creative challenge: next-gen packaging ideas to liven up dairy
  • Petra Smith TechRound: Expert Predictions for SEO in 2025
  • Petra Smith Real Business: "Becoming a mum is the best thing I have ever done. Setting up my own business is the second." Here's why Petra Smith, founder of Squirrels&Bears believes being a mum makes her better in business.
  • Petra Smith BW World: There are currently five different generations working alongside each other in the workplace, presenting new opportunities for businesses leveraging the benefits of a multi-generational workforce.
  • Petra Smith Global Banking & Finance: The pandemic has transformed the relationship-driven B2B environment in a significant way and what has started as an immediate response to a crisis, is now becoming the new norm in lead generation and sales.
  • Petra Smith Red Magazine: Learn how to get featured in key publications to build your brand visibility and credibility! Win our bespoke 'PR for Entrepreneurs' online course designed specifically for you.
  • Petra Smith HRD: Discover how to stand out in the competitive talent acquisition landscape by harnessing the power of social media for employer branding.
  • Petra Smith Business Leader: We spoke to Petra Smith, Founder and Managing Director of Squirrels and Bears, about her working day.
  • Petra Smith Vegan Food & Living: Marketing expert Petra Smith, founder of boutique marketing agency Squirrels&Bears, shares her advice on how to entice non-vegans to buy plant-based brands.
  • Red text "Startups." on white background
  • Text "Creative Boom" on white background
  • Management Today logo with tagline "Championing British Business."

At S&B we help ambitious businesses and individuals get noticed, grow their brand, and generate new business opportunities.

Established in 2016, we work with B2B, B2C and not-for-profit sector clients globally.

Through a blend of marketing psychology, data-driven insights, and creative strategies, we provide a full range of marketing, PR and graphic design solutions that connect to wider business objectives.

We thrive on agility, adapting fast to our clients‘ needs. We are proud to fuel their success - whether as their full-service team, project partner, or pay-per-result PR experts.

Clients who trust us

  • Woolf Hodson logo with green and black text on white background.
  • Compliance Group logo with checkmark symbol
  • Logo featuring the number 4 and letter C in stylized design
  • Cadence Innova logo with blue and grey colors, featuring a stylized C and arrow design.
  • TSG logo in black text with a stylized circular design on a white background
  • Logo of Acumen Development Consultants with a stylized "A" composed of a large dark triangle and smaller light blue triangle.
  • MozzaRisella logo with green plant design and text on white background.
  • Logo of Bio Surice with the text 'The Healthy Zone' below and a leaf design above.
  • Logo of 'mr. BIO FOOD' in green text with a stylized leaf design.
  • Soul Corporations logo with colorful swirl design replacing the letter 'O.'
  • Logo with the text 'SKINNED' and a small plus sign above the 'K'.
  • Logo with stylized lowercase "a" above the name Alessandro Calvio, labeled as Artistic Consultant and International Hairdresser.
  • Serene Lifestyles logo with leaf design element
  • Shodemement logo with multicolored text on a white background.
  • Paradise Seafood logo with fish, crab, lobster, and shrimp icons.
  • Text: "London Village Inns" on a white background.
  • Creative Arts Kids logo with red circle and white text
  • Sametic logo with text "náplně do košů na pleny" and circular design.
  • Logo of "SRDCOM DOMA" with a heart and cloud design in red and blue.
  • Billforward logo in purple text on a white background
  • Ansor logo with green swoosh above text
  • Logo of PH Water and Air Technologies with water droplet symbol and tagline "Specialists in Water Treatment & Air Hygiene."
  • Logo with text 'RICH SKXN' in brown on white background
  • Beautify logo with lipstick as letter 'i'
  • Stylized logo with cursive text "Amiici Ho" on white background.
  • Logo with text 'Asap' in blue and a smile design underneath.
  • Anvil Analytical logo with stylized letter 'A'

  • “Petra really helped Xander Prime hit the ground running when we launched the business. She was instrumental in establishing our brand online through press releases which were successfully published in a variety of property publications. Really enjoy working with S&B, would highly recommend them”

    Alexander Wall, Founder of Xander Prime

  • “Working in partnership with Petra is a joy and hassle-free. She keeps incredibly up to date with both her view of the world and the world we personally work in, meaning that all of the work she does for us is relevant and progressive."

    Simon Cartwright, Founder of Acumen Development Consultants

  • “It was a true pleasure to work with Petra. She brings to marketing both clear thinking and a practical attitude. Her focus is on business impact and she was successful at developing highly effective relationships across the team, ensuring that the marketing function was not operating in isolation. She is very smart, a great listener, challenges in a positive way and is generally a fun person to work with.”

    Graham Scrivener, Managing Director at Aptus Consulting

  • “Petra has a strong, strategic understanding of the relationship between marketing and sales. In addition, she thinks and acts in a client-centric way, gaining a deep understanding of marketplace requirements. She understands global requirements, yet offers flexibility for local/regional markets. Her professionalism and supportive nature meant that she was a pleasure to work with.”

    Simon Brown, Client Director at Imparta

  • “Petra is incredible at what she does. She's very experienced, professional, and an absolute pleasure to work with.”

    Jay Lamusica, CEO at Shodement

  • “Petra is an organised, dedicated and hardworking individual. During my time at 4C Associates she demonstrated the character, imagination and flexibility required to run a busy marketing department. She is also a friendly and supportive colleague and I would not hesitate to recommend her for any professional positions.”

    Michele Martinelli, Global Content and Brand Manager at LifeStyles Healthcare

  • “Petra is dedicated, hardworking, positive and loyal. Her personable nature means that she connects brilliantly with people and has excellent working relationships. She has great ideas which she is quick to implement. Importantly she is really fun and an absolute pleasure to work with.”

    Paul Radziwill, Commercial Director, UK at C&F

  • “While I have worked with Petra for a short time, I have found her to be dedicated, hard-working, and driven to achieve increased levels of performance. This attitude has meant that she has been a pleasure to work with, and will continue to be an asset now and in any role she does in the future."

    Reno Daigle, Chief Information Officer & Head of Business Transformation at CNA Hardy