How to find and connect with the right media contacts
Learn how to grow your business by finding and connecting with the right media contacts.
Mastering the art of compelling copywriting
Master the art of writing compelling copy with insights from our latest eBook.
5 digital marketing & PR trends for 2024
Explore the five pivotal trends shaping the digital marketing and PR landscape in 2024.
The power of storytelling: 3 strategies for PR success
Discover key storytelling strategies in modern PR to enhance your brand presence.
Why content matters: TikTok vs. Instagram
Discover the vital differences between TikTok and Instagram.
User generated content (UGC) marketing: a winning formula
Discover how UGC has revolutionised the marketing strategies of businesses of all sizes, providing unique insights into customer preferences and being incredibly cost-effective.
Beyond leads: reach and impression share in B2B marketing
Explore the significance of reach and impression share in social media marketing, with a focus on LinkedIn advertising for SaaS and B2B companies.
Proud sponsors of the Women in Tech Global Conference 2024
Squirrels and Bears are proud sponsors of the Women in Tech Global Conference 2024!
The psychology behind viral content
Discover the intricate psychology behind viral content and explore how big brands balance novelty and relatability to create shareable content.
7 ways to harness psychology in your small business marketing
By tapping into the psychological aspects of consumer behaviour, businesses can unlock numerous benefits, from improved customer understanding to increased profitability.
Zero to hero: Starting a business social media account from scratch
Social media has the word ‘social’ in it for a reason. Whilst great content is a huge part of success on social media, it doesn’t work without the social element.
10 proven social media tactics to increase your brand's visibility
Welcome to the digital playground of social media, where brands strive to stand out in the ever-changing landscape of likes, comments, and shares. In this era of endless scrolling, getting noticed can be a challenge.
The importance of storytelling in B2B marketing: Tips and examples
In this blog, we're unravelling the importance of storytelling and revealing its pivotal role in the world of B2B marketing. Get ready for a thrilling ride packed with invaluable tips that will leave you inspired and armed with the tools to weave your marketing magic.
The power of UGC: How to encourage your audience to create and share
In this blog post, we'll explore five strategies to help you harness the power of user-generated content and turn your customers into enthusiastic brand advocates. So, how can you tap into this powerful resource and inspire your audience to create and share?
Instagram marketing 101: A beginner's guide to building your brand on the platform
This comprehensive guide is designed to equip you with the essential knowledge required to leverage Instagram for building a compelling brand presence.
How to use social media listening to monitor your brand's reputation online in 2023
With its quick and extensive reach, negative feedback or comments concerning your brand can rapidly snowball, causing harm to your online reputation.
10 tips for creating a successful PR strategy for SMEs
Whether you’ve recently launched your SME business or have been in your industry for a while, investing in PR has the power to transform your business, increasing your leads, sales and profits.
How to use the Instagram algorithm to your business advantage
The Instagram algorithm is a set of rules that decides what content, and in what order, will be displayed in all of its possible formats.
How to build a successful personal brand as a business owner
In this blog, we talk you through what personal branding is, how to build a successful personal brand, what makes a successful personal brand and why it's so important for growing your business.
We are a proud sponsor of the WomenTech Global Conference 2023
We are thrilled to announce that Squirrels & Bears will be a community sponsor of the WomenTech Global Conference 2023.