User generated content (UGC) marketing: a winning formula
Discover how UGC has revolutionised the marketing strategies of businesses of all sizes, providing unique insights into customer preferences and being incredibly cost-effective.
15 Instagram content ideas for service-based businesses for autumn
Whilst product-based businesses may hold a lot of the Instagram spotlight, there are still plenty of ways you can use it as a service-based business owner to reach and engage with your target audience.
4 ways you can use the power of business storytelling
Storytelling is a great way to engage and motivate readers because it creates an emotional connection between them and what you are sharing as a brand.
5 ways to repurpose your marketing content
Knowing how to repurpose your marketing content helps save your business valuable time and resources and will be a huge help for future idea generation.
The purpose of each on-page SEO element
If you manage a website, your own or someone else’s, you most likely came across various SEO settings when publishing a new page or post.
How to get your website indexed by Google
If you want your website’s content to be included in the results of the search engine, they need to be included in the Google index.
Where to find topic ideas for your next blog
Blogs are an essential part of any content marketing strategy. They drive brand awareness by providing relevant information that informs and inspires your readers.
How to make your blog more visible
Having a blog on your website is an incredibly important tool for any business. Despite the ever changing digital landscape
The Beginners Guide to Video Content for Beauty Brands
As the marketing landscape continues to expand, heavy emphasis is placed on the power of video content.
Business lessons we learned during the pandemic
The year we just left behind is one that will be remembered for many negative reasons. But it has also given us extraordinary demonstrations of resilience
Top Ten Christmas Adverts 2020
Like most people, we love seeing what clever and creative things brands come up with for their annual Christmas advert.
How to promote your vegan brand to non-vegans
Vegan products are not new to the market, however, recent innovation in products with similar taste and structure to meat and dairy products has been a game-changer.
How to create marketing videos at home
If you are considering starting or even increasing the amount of video content you are doing, it always helps to do a little research first.
Q&A: How to create a successful personal brand online and offline
A few weeks ago we hosted a webinar on “How to create a successful personal brand online and offline” co-hosted with Camilla Collins and Petra Smith.
How to create an authentic brand story
People don't necessarily buy the best products and services - they buy products and services that they can understand and like, from brands and people they can relate to.
20 Ways to Invite Clients to Your Online Business
If you had plans to throw a big party and invested a lot of money, time and effort into bringing it to life, would you invite guests, or just hope that they turn up?
How Marketing has Changed Since the Pandemic
The pandemic has impacted all parts of businesses, marketing being no exception. But every challenge is an opportunity to learn.
7 Feel Good Digital Marketing Campaigns During COVID-19
There is no doubt that the last few months have been the most challenging this generation has seen.
How to use your Keyword List for SEO
If you are focusing on improving your SEO, it’s likely that you will have started with your keyword research
Keyword Research – How to get started
Search engine optimisation, or SEO, is a practice that helps your website rank higher and become more visible on search engines