7 ways to harness psychology in your small business marketing
By tapping into the psychological aspects of consumer behaviour, businesses can unlock numerous benefits, from improved customer understanding to increased profitability.
Zero to hero: Starting a business social media account from scratch
Social media has the word ‘social’ in it for a reason. Whilst great content is a huge part of success on social media, it doesn’t work without the social element.
10 proven social media tactics to increase your brand's visibility
Welcome to the digital playground of social media, where brands strive to stand out in the ever-changing landscape of likes, comments, and shares. In this era of endless scrolling, getting noticed can be a challenge.
The importance of storytelling in B2B marketing: Tips and examples
In this blog, we're unravelling the importance of storytelling and revealing its pivotal role in the world of B2B marketing. Get ready for a thrilling ride packed with invaluable tips that will leave you inspired and armed with the tools to weave your marketing magic.
The power of UGC: How to encourage your audience to create and share
In this blog post, we'll explore five strategies to help you harness the power of user-generated content and turn your customers into enthusiastic brand advocates. So, how can you tap into this powerful resource and inspire your audience to create and share?
Instagram marketing 101: A beginner's guide to building your brand on the platform
This comprehensive guide is designed to equip you with the essential knowledge required to leverage Instagram for building a compelling brand presence.
How to use social media listening to monitor your brand's reputation online in 2023
With its quick and extensive reach, negative feedback or comments concerning your brand can rapidly snowball, causing harm to your online reputation.
10 tips for creating a successful PR strategy for SMEs
Whether you’ve recently launched your SME business or have been in your industry for a while, investing in PR has the power to transform your business, increasing your leads, sales and profits.
How to use the Instagram algorithm to your business advantage
The Instagram algorithm is a set of rules that decides what content, and in what order, will be displayed in all of its possible formats.
How to build a successful personal brand as a business owner
In this blog, we talk you through what personal branding is, how to build a successful personal brand, what makes a successful personal brand and why it's so important for growing your business.
We are a proud sponsor of the WomenTech Global Conference 2023
We are thrilled to announce that Squirrels & Bears will be a community sponsor of the WomenTech Global Conference 2023.
What is PR and why is it so important for SMEs?
Whether you’ve recently launched your SME business or have been in your industry for a while, investing in PR has the power to transform your business, increasing your leads, sales and profits.
10 email campaign ideas to keep your subscribers engaged
Email is the third most influential source of information for B2B audiences. Here are a few email campaign ideas to keep your subscribers interested and engaged.
15 Instagram content ideas for service-based businesses for autumn
Whilst product-based businesses may hold a lot of the Instagram spotlight, there are still plenty of ways you can use it as a service-based business owner to reach and engage with your target audience.
4 ways you can use the power of business storytelling
Storytelling is a great way to engage and motivate readers because it creates an emotional connection between them and what you are sharing as a brand.
5 ways to repurpose your marketing content
Knowing how to repurpose your marketing content helps save your business valuable time and resources and will be a huge help for future idea generation.
How to develop a tone of voice for your brand
The words we use in our copy set the tone of our brand voice. Your tone of voice is crucial in shaping the experiences that customers have with your company.
5 social media mistakes you need to avoid in 2022
Social media marketing is a powerful and inexpensive tool. However, you don't want to just throw money at it without understanding how it works.
How to use Linktree to grow your online community
Linktree is a game-changer for your Instagram account. With Linktree, you can link to one Instagram post while also linking to a video in the bio, making your business look more professional and organized.
5 visual mistakes that kill your engagement rate
While it’s not necessary for every entrepreneur or marketer to have natural flair for design, it’s important that you create visual elements that appeal to your target audience.