5 visual mistakes that kill your engagement rate
Social media makes it incredibly easy for businesses to connect with customers, but every bit of content you share needs to be top quality. While it’s not necessary for every entrepreneur or marketer to have a natural flair for design, it’s important that you create visual elements that appeal to your target audience and keep them engaged with your brand.
If a picture is worth a thousand words, then you know an image is important in marketing. In fact, images are often the most-viewed page element on your site. To ensure you aren’t distracting your followers with tacky images or poorly designed visual elements, this checklist will help you assess whether your visual marketing strategy needs a makeover.
1. Random colour choices
It may be tempting to save time and not put that much thought into your images. But if you want to stand out in the digital world, you’ve got to compete with all of the other products on the internet with great photos. The right images can convert more leads, and make a significant impact on your bottom line.
Consumers make decisions about what they like and don’t like within 90 seconds, which means that if a person doesn’t like the colors you use for your images, then what are the odds that they’ll decide to keep scrolling? Maybe better than you think...
2. Wrong size images
No matter where your company focuses, you should always be focused on the quality of your images. Making sure that your image size is the right fit for social media is one of those things that may seem like a simple task, but if it’s not done correctly then you may end up frustrating your audience with poor-quality images. This image sizing cheat sheet can help you keep all of your images, profile photos, and mobile ads as high-quality and eye-catching as possible.
3. Hard to read cover photos
When it comes to creating a social media cover photo, don’t underestimate the importance of size. Although you may like the way your text looks in that vertical banner, try to avoid using text altogether if possible.
Don't include text in your Facebook cover photo or Twitter banner. If you do, the text might not be readable if it appears differently on a desktop versus a mobile app.
Also, make sure that when you upload a brand image to be featured in your social media accounts, it looks great on as many devices and screen sizes as possible.
4. Too much text overlaying images
In addition to not ruining people's News Feed, Instagram and Facebook have a minimum requirement of a 20% text-to-image ratio. This means you should avoid having too much text on your visual elements. If your images are just logos, barcodes, or images with only a few words of copy, it should be fine. It's when there's so much text that the ad gets rejected.
If you have a photo of your staff members, we’d recommend using that instead of using a bunch of text to describe what they are doing, use that space to talk about how the app or product is changing things. Use the space to tell why you should care about them (and your product) rather than telling them everything about them (in this case, everyone in your company).
5. Overused stock photos
As you are creating your marketing collateral, it’s very important to avoid making the mistake of using pictures that don’t look realistic. Customers want product images that capture their attention and make them want to buy the product. A common way this is accomplished is through high-quality images that incorporate realistic features like people, animals, food, and drinks.
The images in your content should be relatable to your audience. When people relate to what they see in the images, they are much more likely to engage with your brand.
A picture is worth a thousand words. And when it comes to your brand, imagery is a powerful way to connect with your audience. The right images can also help you attract new customers, increase engagement and boost sales.
All in all
Conversion optimisation is one of the most important and effective ways to grow your business. But it’s not as simple as it may seem. There are many common pitfalls that can cause a drop in conversions and you need to avoid them at all costs or end up with painful results.
With a little bit of care and attention, a few small details can make a huge difference. It’s only through tackling these common mistakes that you can become one of the top professionals in your industry.