5 digital marketing & PR trends for 2024
Explore the five pivotal trends shaping the digital marketing and PR landscape in 2024.
7 ways to harness psychology in your small business marketing
By tapping into the psychological aspects of consumer behaviour, businesses can unlock numerous benefits, from improved customer understanding to increased profitability.
5 ways to build a brand community on Instagram
Digital marketing channels might be changing our perception of the marketplace; however, no matter how sophisticated social media platforms get, people still buy from people.
How to develop your 2022 go-to-market strategy
To create a successful marketing strategy, the key is to start with the end goal and work backwards, hand in hand with your business goals.
The Marketing Trends that are Becoming Marketing Norms
The marketing industry moves at such a fast pace, it can be difficult at times to keep up with all of the newest trends.
Why social selling works and how to make it work for you
Our individual networks are powerful – in fact, on average collectively we all have social networks of up to ten times larger than a single corporate brand.
Implementing Brand Activism into your Marketing Strategy
As a result of the pandemic, we have seen a dramatic shift in shopper trends over the last two years. Due store closures because of lockdowns and restrictions, the digital side of shopping has significantly increased.
Developing employee brand advocates in a multigenerational team
There are currently five different generations working alongside each other in the workplace, presenting new opportunities for businesses.
Whitepaper: The impact of employee brand advocates
Businesses often focus their marketing resources primarily on their external communication and missing out on their most powerful brand assets – their own people.
How it Works: Calls to Action (CTAs)
At Squirrels&Bears we believe in simplicity, and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations of various aspects of marketing
How to effectively use stories in marketing
Stories are a universal language that everyone can understand. They have the ability to present new perspectives and influence mindsets of others.
How it Works: Google Ads
At Squirrels&Bears we believe in simplicity and we like to provide clear answers to your questions
How to make your small business brand stand out
Businesses start because of great ideas. The ones that succeed are those who are able to sell their great ideas to their clients.
Marketing to Different Generations
The marketing landscape is ever changing and there are more platforms for promotion available than ever before
How to develop a post-pandemic B2B marketing strategy
The relationship driven B2B marketing has transformed in a significant way and what has started as an immediate response to a crisis, is now becoming the new norm.
The beginner’s guide to e-commerce marketing
The mass move to online channels means that the noise is louder and it’s harder to stand out, and businesses have to adjust their communication channels and approach.
How to market your business during the lockdown ease
As we creep ever closer to the normal we recognise, here we have set out some tips to consider for marketing your business between now and your opening date.
Strategies for managing work-life balance when working from home
As we power through another lockdown and extended periods of uncertainty, balancing work and life in combined with the pandemic fatigue can be draining on our energy and motivation levels.
How to use storytelling as part of your marketing strategy
Storytelling is one of the most effective ways to attract people’s attention - no matter if your audience is a small child, clients or friends in the pub
The importance of inclusion and diversity in marketing communication
A company's culture is guided by purpose and values and these can be put to the test during a crisis.