Your company needs to be online.

And not just on social media.

In a world where digital is king, having an online presence is not just about marketing — it’s about survival. Most companies today depend on digital marketing tools to thrive and grow.

But what does that mean? It means that you need to have a strong tech stack in place so you can focus on what matters most: growing your business. Without modern marketing tools, you might end up wasting far too much time on tedious tasks.

 There are plenty of reasons why you should be using digital marketing tools.

First, these tools can help you save time and money by automating common tasks like creating landing pages and sending email blasts. 

Secondly, they can help you better target your audience by analyzing data from social media platforms and other sources. 

And thirdly, they make it easy to track results so that you know how effective your campaigns are and how much money they are costing—or saving—you.

The bottom line: digital marketing tools help your business grow while saving you time that would otherwise be spent on manual processes.

Let’s dive into some of the tools that you should take advantage of and use as part of your digital marketing strategy and scale up your business. 

Planning your Marketing Activities with Trello

Do you happen to have a lot of ideas at once and tell yourself that you will remember…and when it’s time to plan your content…you don’t know what to focus on.

If that’s the case you most likely need a tool where you can have all the elements that you keep in your mind, without noting them down. It saves you time, it ensures that all your ideas are actioned and you can also track your task, priorities and progress whilst collaborating with your team.

Trello is a free, visual project management tool that will help you organize your social media posts and keep your ideas moving forward. Trello can be accessed anywhere, anytime, and is great for collaborating on projects with others. 

Trello is that one platform that can help you up your social media game and keep those deadlines in check.

Finding your inspiration with SEMRush

SEMrush is a tool that will come in handy when you're trying to rank for keywords.

It's a great way to track the position of your priority keywords and also explore new terms to rank for.

The tool's breakdown of keyword ideas, difficulty and variations are great for brainstorming content ideas and identifying search intent, too.

SEMRush can help your business in many ways including:

• Increase website traffic

• Rank higher on search engines

• Manage social media accounts

• Monitor competitors online presence

• Get more backlinks

Email Marketing with Mailchimp

Email marketing is a crucial component of most SMBs (small and medium-sized businesses) marketing strategies.

Email marketing is the cornerstone of any digital business. It is a way to keep in touch with your customer base and keep them informed about new products and services, special offers, and more.

 If you're looking to make your email marketing campaigns run like a well-oiled machine, Mailchimp is the tool for you.

Mailchimp is a one-stop-shop for managing your mailing lists, creating custom email templates, and nurturing and automating your entire marketing campaigns.

Mailchimp is one of the most popular email marketing services in the world, primarily because it offers a forever-free plan that allows you to send up to 12,000 emails every month.

Social Media Content Design with Canva

The world of business has changed.

Nowadays, a business is only as good as its visual marketing.

A lot of companies have realized this and are getting ahead of the curve by investing in content creation. One company that has been helping businesses do this is Canva—a platform that allows users to create beautiful images for social media, blogs, websites, and more—at an affordable price.

With over 2 million users worldwide, Canva has made it easy for businesses big and small to create high-quality content without breaking the bank.

Canva has also been one of the pioneers to notice the shift towards the visual content industry and has gone all guns blazing to assist its users in creating banners that are not just visually appealing but also search engines optimized for maximum exposure!

Scheduling Made Easy with Later.com

Having a social media presence and building up the consistency of posting at set times are essential. Customers expect films, brands and businesses they look up to to be online, and nowadays it’s seen as a trust metric.

Keeping an active social media presence and not having a sizable percentage of your time taken away is impossible. Different platforms have different peak times when users are active and engage with content most, so businesses need to be aware of that.

It would be almost impossible for a business to make all of their content go live at the “correct” time. The solution that has been developed to solve this problem is scheduling software. Now you can design and bulk schedule posts for weeks in advance, the software will tell you when the best time to post is.

Later is a scheduling software that is user-friendly, has improved a lot over the years, and has become one of the main tools companies use when they need to up their Instagram game.

Later allows you to post to many social networks and has a strong emphasis on Instagram. You can also upload and share videos, schedule stories and get the analytics from the social platform you need.

Digital marketing tools are your best friend

There's a lot of confusion out there about content marketing. It seems like everyone is doing it, but no one really knows what they're doing.

It's a road of mistakes, difficulties, and frustrations—but it's also an incredibly rewarding journey. The further down the road you go, the easier it becomes to get where you want to be.

The tools above will help ensure that you're making the right marketing decisions and connections so that your business can grow and scale as needed!