How Start-ups Can Build Their Public Image Over Time

Your public image is much more important than many other elements of your company, even the products that you sell. Your public image can determine whether potential customers want to support your business, and many people will seek out brands that they believe have the same values as them. To make sure that you are able to sustain a trustworthy and positive public image from the bottom up, here are some top tips.

Focus on Link-building

One of the best ways to create a great public image is to make sure that you are associated with other reliable and ethical companies. To do this, you should consider partnering with other brands to produce exclusive products or to publish guest posts on their website. The most sustainable way to do this, however, is to focus on your link-building. This will show customers that your company is endorsed and supported by a number of top bloggers who can testify to the quality and positive message of your company.  The experts at www.clickintelligence.co can improve your blogger outreach in order to create high-quality backlinks for your firm.

Get Reviews and Testimonials

Another way to show potential customers that you are reliable and trustworthy is to get reviews and testimonials from past customers. You can do this by emailing customers a week or so after they have purchased an item from you to request a review via software such as SurveyMonkey. You may also consider encouraging them to do so by offering them an exclusive benefit, such as a discount. Not only will this allow you to keep track of your customer’s experience with your company, but you can also post these reviews onto your website in order to reassure your website’s visitors that your brand is what you say you are.

Connect With Your Customers

Integral to any good public image is your ability to connect with customers in a personalized and enthusiastic way. This includes being able to provide them with a flawless customer experience, treating them with respect and solving issues quickly. However, you should also connect with customers before they even get onto your website by communicating with them and presenting an excellent public face on social media.

Value Your Employees

If you treat your employees poorly, it is likely that the general public will soon find out about the working conditions within your company through word-of-mouth and the media. To make sure that you sustain a great public image, you should treat your employees impeccably. For instance, you should provide them with a flexible schedule, incredible work benefits, and consider ways in which you can put their physical and emotional needs first.

Create a Positive Company Policy

Your public image will hinge on your company’s policies, in which you can detail your values and your attitude toward certain issues, such as equality and diversity. Once you have written down your company policies, which can help to guide you through any PR crises, you should publish this on a public platform, such as your website. However, you should make sure that you are not passive, and that you advertise your views on social media and the platforms on which you have a voice.