How does marketing psychology impact buying behaviours?
What makes us buy things that we don’t necessarily need and how do we respond to various marketing touch points on our journey to the check out?
Understanding colour psychology
We explore the fundamentals of colour psychology and how you can harness their effects in your marketing.
The Anchoring Effect
Discover the power of the anchoring effect in marketing and learn how this cognitive bias influences consumer behaviour.
7 ways to harness psychology in your small business marketing
By tapping into the psychological aspects of consumer behaviour, businesses can unlock numerous benefits, from improved customer understanding to increased profitability.