The importance of search engines when growing your business
When you’re trying to grow your business, there are lots of things you might consider investing your money in. It might be something as something as simple as a set of business cards to hand to clients or something as lavish as a national TV campaign. One of the most effective tools for growth that is often overlooked is guaranteeing people can find your brand on search engines. Here’s why search engines are so important when it comes to growing your business.
How people navigate
You might think the most direct way for anybody to access your company’s website is to enter your URL into the browser’s navigation bar. Everything they need is there on their browser, and it cuts out the need to load any other pages in the journey towards your page. The reality is that even if you have an obvious URL, which is known by the user, it is highly likely that they’ll still use a search engine to find your page. There are many reasons for this, such as accuracy. For a URL to work, you need to type the address in perfectly without any errors. If you make a typo whilst searching for a brand name in a search engine, it’s highly likely the search engine will recognise the error and autocorrect the search term to the correct phrase. All of this means if you’re not high up in the search engine results, even if they’re searching for your brand, you could find yourself losing out on business.
How people find you
The top way to attract new business is to make yourself present high up on a search engine. For example, if you sell pencil crayons you want to be at the very top of the result page for anybody who searches for the term “pencil crayons”. You might think that just listing pencil crayons on your online store would be enough to appear on a search engine. The only problem is that there are probably hundreds if not thousands of other websites also selling the same product who want to appear on that same page.
The way to move your website higher up those rankings is to work on your search engine optimisation. This term defines the process of improving the quality and increasing the quantity of website traffic to your website from search engines. This can be an extremely complicated process to try and persuade lots of complicated algorithms to rank your site higher than others. As it’s such a complicated yet important process, it’s a good idea to employ the help of experts. For example, the experienced team at www.clickintelligence.co.uk will help you create a bespoke campaign using a variety of creative techniques to attract high numbers of visitors who are likely to want your product or services.
How people find you once more
Even once a customer has found you, it’s important to keep making sure you’re high up that page of search results. If they’ve forgotten your brand name, they’ll want to find you in the same way they found you before. If you disappear from that search engine page, they could end up using a different business.