Petra Smith 06/03/2020 Petra Smith 06/03/2020

The importance of soft skills in business

Sometimes referred to as ‘transferable skills’, soft skills are less specialised than hard skills, which are directly relevant to the job.

Petra Smith 04/03/2020 Petra Smith 04/03/2020

How to write and distribute a press release

Having your name mentioned in relevant media outlets can have a great impact on your business, get you noticed and create a lot of positive buzz.

Contributor 02/03/2020 Contributor 02/03/2020

The importance of providing insurance for SMEs

Looking after our employees is vital. We need to make sure they are in the best possible shape so that they are working to their full potential.

Petra Smith 28/02/2020 Petra Smith 28/02/2020

Inspiring small businesses: Creative Nature

In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.

Contributor 27/02/2020 Contributor 27/02/2020

How can businesses use embedded analytics

Embedded analytics is a digital workplace capability where data analysis occurs within a user’s natural workflow, without the need to toggle to another application.

Petra Smith 26/02/2020 Petra Smith 26/02/2020

How to use social selling to grow your business

People like working with and buying from people they like and connecting with actual people via social networks is an effective way to build long term relationships.

Contributor 24/02/2020 Contributor 24/02/2020

How business owners can benefit from mentoring

Mentoring, whilst widely recognised by large organisations as a fantastic way to help employees to develop and grow, is often overlooked by business owners.

Petra Smith 21/02/2020 Petra Smith 21/02/2020

Inspiring small businesses: Hockerty & Sumissura

In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.

Petra Smith 20/02/2020 Petra Smith 20/02/2020

The top 10 trading books to read in 2020

The internet has given us access to more information than ever before, yet it can still be difficult to find reliable sources

Petra Smith 19/02/2020 Petra Smith 19/02/2020

7 ways to build your email marketing list

You know all about the benefits of email marketing. But who do you email if your business is brand new and your mailing list is empty?

Petra Smith 18/02/2020 Petra Smith 18/02/2020

Inspiring small businesses: Know Your Money

In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.

Contributor 17/02/2020 Contributor 17/02/2020

The impact of the ‘motherhood penalty’

The gender pay gap is something that is never far away from the news, and the so-called ‘Motherhood Penalty’ is one facet of a wider, systemic problem.

Petra Smith 16/02/2020 Petra Smith 16/02/2020

10 of the best websites for free stock photos

A picture is worth a thousand words. Creating and using visual content in marketing is critical when attracting attention and creating emotional connection.

Contributor 13/02/2020 Contributor 13/02/2020

5 ways to boost your engagement on social media

When it first became a ‘thing’, social media was seen as a place for people to connect with their friends and family.

Petra Smith 11/02/2020 Petra Smith 11/02/2020

Inspiring small businesses: Imaginaire

In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.

Contributor 10/02/2020 Contributor 10/02/2020

How to make PR part of your marketing strategy

If you haven’t got a PR strategy in place you’re really missing a trick when it comes to your marketing mix.

Petra Smith 07/02/2020 Petra Smith 07/02/2020

How to deal with change when you work for yourself

Things change – and there is often very little you can do about it. From minor things to big plans, the likelihood is that things will not always go according to plan.