Inspiring small businesses: Creative Nature
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How can businesses use embedded analytics
Embedded analytics is a digital workplace capability where data analysis occurs within a user’s natural workflow, without the need to toggle to another application.
How to use social selling to grow your business
People like working with and buying from people they like and connecting with actual people via social networks is an effective way to build long term relationships.
How business owners can benefit from mentoring
Mentoring, whilst widely recognised by large organisations as a fantastic way to help employees to develop and grow, is often overlooked by business owners.
Inspiring small businesses: Hockerty & Sumissura
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
The top 10 trading books to read in 2020
The internet has given us access to more information than ever before, yet it can still be difficult to find reliable sources
7 ways to build your email marketing list
You know all about the benefits of email marketing. But who do you email if your business is brand new and your mailing list is empty?
Inspiring small businesses: Know Your Money
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
The impact of the ‘motherhood penalty’
The gender pay gap is something that is never far away from the news, and the so-called ‘Motherhood Penalty’ is one facet of a wider, systemic problem.
10 of the best websites for free stock photos
A picture is worth a thousand words. Creating and using visual content in marketing is critical when attracting attention and creating emotional connection.
5 ways to boost your engagement on social media
When it first became a ‘thing’, social media was seen as a place for people to connect with their friends and family.
Inspiring small businesses: Imaginaire
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How to make PR part of your marketing strategy
If you haven’t got a PR strategy in place you’re really missing a trick when it comes to your marketing mix.
How to deal with change when you work for yourself
Things change – and there is often very little you can do about it. From minor things to big plans, the likelihood is that things will not always go according to plan.
Inspiring small businesses: The Cake Illusionist
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How to conduct a social media audit
How do you know whether social media brings you anything of value or if is it just a ‘nice to have’ addition to your small business marketing?
Advantages and disadvantages of starting a business
Resigning from your job and starting your own business is a huge decision. You are not only changing your job, you are changing your lifestyle.
Inspiring small businesses: Seventeen Minutes
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How it works: Google Analytics
In our #howitworks series we focus on simple explanations of various aspects of small business, highlighting the basic facts, what works and what doesn’t.
The beginner’s guide to pay per click advertising
Pay per click (PPC) is a paid advertising tactic where the advertiser pays a publisher for every click on an ad.