5 event marketing strategies for oversubscribed events
One of the most frequent concerns I hear when working with a client on events is ‘But what if no one turns up?’. Needless to say - this will only happen if you allow it.
How it Works: Pitching to Journalists
The most important part of pitching is having an extensive and up to date PR list. You want to ensure you have a wide variety of publications that cover a range of topics.
7 press release mistakes stopping you from landing press coverage
If you are struggling to get your press release featured in the press, here are the mistakes that you are probably making and our tried and tested tips on how to overcome them.
The beginner’s guide to social selling
Social selling is exactly what the name indicates – selling your products and services with the help of social networks.
How it Works: Calls to Action (CTAs)
At Squirrels&Bears we believe in simplicity, and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations of various aspects of marketing
How to manage your energy instead of your time
We all get the same 24 hours per day, every day. But no matter how well we plan our time, very often we end up with unfinished to-do lists.
Making social listening part of your marketing strategy
Eavesdropping, in a virtual sense, on consumers’ social media chats provides a real time peek inside people’s lives without a direct interaction.
20 ways social media can benefit your business
There is a good reason why so many businesses use social media to market themselves. Because it works.
How it Works: Facebook Audience Network
At Squirrels&Bears we believe in simplicity and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations
The beginner’s guide to Clubhouse
When you think of social media platforms, you might be picturing the big four in your head, Instagram, Facebook, Twitter and LinkedIn.
How to effectively use stories in marketing
Stories are a universal language that everyone can understand. They have the ability to present new perspectives and influence mindsets of others.
How it Works: Instagram Reels
At Squirrels&Bears we believe in simplicity and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations.
5 ways to improve your email marketing results
Email marketing remains one of the top three marketing channels year on year, and one that delivers the highest ROI.
How to create a brand community on social media
Digital marketing channels might be changing our perception of the marketplace; however, no matter how sophisticated social media platforms get, people still buy from people.
How it Works: Google Ads
At Squirrels&Bears we believe in simplicity and we like to provide clear answers to your questions
Where to find topic ideas for your next blog
Blogs are an essential part of any content marketing strategy. They drive brand awareness by providing relevant information that informs and inspires your readers.
The secrets to organic engagement on Instagram
We have discussed the inner of workings of Instagram on this platform time and again, most recently in our guide to how the Instagram algorithm works.
Small Business Super Heroes - Magnificent Marrow
The coronavirus pandemic disrupted businesses all across the country and made it extremely difficult for some to continue trading.
How to make your small business brand stand out
Businesses start because of great ideas. The ones that succeed are those who are able to sell their great ideas to their clients.
How to create a successful B2B Instagram strategy
At first glance, it might seem that Instagram is designed for individual influencers and B2C brands, but B2B brands are just as well-positioned.