How to create a post-pandemic marketing strategy
Hope is not a good marketing strategy, and particularly in the current economic environment it is essential to have a strategy and plan in place.
Inspiring Small Businesses: Aquila Jewellery
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How to Pitch to Journalists
A large part of marketing a business is PR. And a large part of PR is pitching.
Q&A: How to create a successful personal brand online and offline
A few weeks ago we hosted a webinar on “How to create a successful personal brand online and offline” co-hosted with Camilla Collins and Petra Smith.
Inspiring Small Businesses: PomPom
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How to empower employee brand advocates
Businesses often focus their marketing resources primarily on their external communication and missing out on their closest brand advocates – their own people.
The beginner’s guide to webinars
Given our current climate, now is a great time to utilise webinars to showcase your business and open up networking opportunities.
How to create an authentic brand story
People don't necessarily buy the best products and services - they buy products and services that they can understand and like, from brands and people they can relate to.
How to create a successful personal brand online
Our online brands represent us in the digital space and the reputation we build through social media and other online platforms are part of our identity.
Inspiring Small Businesses: Stanley Biggs Clothiers
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How to develop a Facebook strategy for your business
Did you know that Facebook has more than 2.45 billion monthly active users? But how do you even begin to get to them?
More businesses urged to consider fundraising
In the modern business environment, more emphasis is being placed on a company's responsibility not only to its staff and customers, but to the wider community.
5 simple steps to help make your office greener
When running a business, there are many aspects of operations that need to be adhered to in order to keep in line with regulations by governing bodies.
Inspiring Small Businesses: Sophia Alexander Jewellery
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
20 Ways to Invite Clients to Your Online Business
If you had plans to throw a big party and invested a lot of money, time and effort into bringing it to life, would you invite guests, or just hope that they turn up?
7 Recruitment Challenges Facing Every Small Business
As a recruiter, it is in your and the company’s best interest to stay abreast of the latest trends of the recruitment world.
20 Free Online Marketing Resources for Small Businesses
To help you with your marketing budget, we have compiled a list of free online marketing resources that you can use to help you get started.
Inspiring Small Businesses: Chemist Click
In our ‘Inspiring small businesses’ series, we share and celebrate great stories from small business owners who started and run their own business.
How Start-ups Can Build Their Public Image Over Time
Your public image is much more important than many other elements of your company, even the products that you sell.
How Marketing has Changed Since the Pandemic
The pandemic has impacted all parts of businesses, marketing being no exception. But every challenge is an opportunity to learn.