5 Marketing Tools To Grow Online
In a world where digital is king, having an online presence is not just about marketing — it’s about survival. Most companies today depend on digital marketing tools to thrive and grow.
Women in Tech Global Conference 2022
Squirrels&Bears are proud to be the community sponsor of the online WomenTech Global Conference 2022, the hybrid conference bringing women in tech together.
The purpose of each on-page SEO element
If you manage a website, your own or someone else’s, you most likely came across various SEO settings when publishing a new page or post.
5 ways to build a brand community on Instagram
Digital marketing channels might be changing our perception of the marketplace; however, no matter how sophisticated social media platforms get, people still buy from people.
How to get your website indexed by Google
If you want your website’s content to be included in the results of the search engine, they need to be included in the Google index.
How it Works: The LinkedIn Algorithm
LinkedIn is one of the most effective platforms that can help you to target and reach a specific audience and grow your business.
How to develop your 2022 go-to-market strategy
To create a successful marketing strategy, the key is to start with the end goal and work backwards, hand in hand with your business goals.
5 steps to build a successful personal brand online
Whilst you can’t fully control the information available, you can proactively build a brand that you will be proud of.
How it Works: The Twitter Algorithm
At Squirrels&Bears we believe in simplicity, and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations of various aspects of marketing
The Marketing Trends that are Becoming Marketing Norms
The marketing industry moves at such a fast pace, it can be difficult at times to keep up with all of the newest trends.
Beginner’s Guide to Pinterest Marketing
These days when thinking of Pinterest, you might envisage perfectly manicured images and videos that vary across numerous genres.
Why social selling works and how to make it work for you
Our individual networks are powerful – in fact, on average collectively we all have social networks of up to ten times larger than a single corporate brand.
How it Works: The Facebook Algorithm
Facebook is one of the easiest social media platforms focused around the concept of sharing that allows you to quickly scale and grow your audience.
Implementing Brand Activism into your Marketing Strategy
As a result of the pandemic, we have seen a dramatic shift in shopper trends over the last two years. Due store closures because of lockdowns and restrictions, the digital side of shopping has significantly increased.
Developing employee brand advocates in a multigenerational team
There are currently five different generations working alongside each other in the workplace, presenting new opportunities for businesses.
How it Works: The Instagram Algorithm
At Squirrels&Bears we believe in simplicity, and we like to provide clear answers to your questions.
Whitepaper: The impact of employee brand advocates
Businesses often focus their marketing resources primarily on their external communication and missing out on their most powerful brand assets – their own people.
5 event marketing strategies for oversubscribed events
One of the most frequent concerns I hear when working with a client on events is ‘But what if no one turns up?’. Needless to say - this will only happen if you allow it.
How it Works: Pitching to Journalists
The most important part of pitching is having an extensive and up to date PR list. You want to ensure you have a wide variety of publications that cover a range of topics.
7 press release mistakes stopping you from landing press coverage
If you are struggling to get your press release featured in the press, here are the mistakes that you are probably making and our tried and tested tips on how to overcome them.